The UEFA EURO 2020 was postponed until the summer of 2021 due to the pandemic. By then, there were empty stadiums for more than a year. The euphoria was gone and even the postponed EURO had to deal with tough restrictions. A European Championship across Europe, but it was not accessible to everyone. Europe's football soul seemed lost.

Together with Volkswagen, we didn't want to accept this and activated 11 locals in all 11 EURO cities with the “Exploring Europe's football soul” campaign to take all the fans out there to every match in each city.

Agency: C3 - Creative Code & Content
Client: Volkswagen
Role: Concept / Creative Direction / Text & Storyboard (Film)