Lufthansa Insights

With Lufthansa Insights, we have created a predominantly digital content ecosystem that is characterized by premium standards and innovative strength. This new concept is the appropriate successor to the previous magazine family and lifts Lufthansa into a new era by redefining the industry standard as best in class.  

The focus is on highly individualized content that is optimally tailored to the interests of customers and their fascination for destinations. A significant proportion of the content is created directly by Lufthansa employees - the true travel experts who provide authentic insights and inspiration.

Lufthansa uses state-of-the-art technologies for this: Everything from AI to NFTs is used to provide a cutting-edge and forward-looking customer experience. This is embedded in strategic 360° communication that covers all touchpoints along the entire customer journey.

An AI-based story assistant that turns Lufthansa employees into real storytellers

                                                                                    

Organizational excellence is reflected in the seamless integration of processes between departments and agencies, complemented by data democratization and uniform measurability of all measures and channels. With Lufthansa Insights, Lufthansa is not only positioning itself as a pioneer in the industry, but is also setting new standards for inspiring, relevant and personalized content.

Agency: C3 - Creative Code & Content
Client: Lufthansa
Role: Concept / Creative Direction