A bank that is there for all its children. Just like a mother who loves all her children - no matter how quirky or "special" they are.
With the #MutterAllerBanken social media campaign, we wanted to take Postbank's DNA and connect it to the social change. We celebrate differences, diversity and stereotypes.
We depicted this with people who (let's say) bring that certain something with them and perhaps have a slight pop. People who you actually encounter much more often in Postbank branches than the slick suits.
And let's be honest, aren’t we all a bit round the bend?
Agency: C3 - Creative Code & Content
Client: Postbank
Role: Concept / Creative Direction / Text (Head- & Sublines)
With the #MutterAllerBanken social media campaign, we wanted to take Postbank's DNA and connect it to the social change. We celebrate differences, diversity and stereotypes.
We depicted this with people who (let's say) bring that certain something with them and perhaps have a slight pop. People who you actually encounter much more often in Postbank branches than the slick suits.
And let's be honest, aren’t we all a bit round the bend?
Agency: C3 - Creative Code & Content
Client: Postbank
Role: Concept / Creative Direction / Text (Head- & Sublines)
