“Another piece of the equal treatment puzzle.”
FIFA World Cup Champion and ARD-Expert Nia Künzer
Football is football, whether it is played by women or men.
With the 360° campaign #NotWomensFootball, we wanted to make a clear statement on behalf of Volkswagen during the UEFA Women's EURO 2022™ and continue to push the issue of equality. A deliberately provocative claim, which on the one hand should lead to discussions - but above all to a rethink.
Already at the start of the campaign with the opening match at Old Trafford, the claim was a topic at ARD, motivating them to also set an example and remove the "Women's" from their logo. The hashtag also generated a lot of buzz on Twitter.
Agency: C3 - Creative Code & Content
Client: Volkswagen
Role: Concept / Creative Direction / Text (Head- & Sublines) & Storyboard (Film)
With the 360° campaign #NotWomensFootball, we wanted to make a clear statement on behalf of Volkswagen during the UEFA Women's EURO 2022™ and continue to push the issue of equality. A deliberately provocative claim, which on the one hand should lead to discussions - but above all to a rethink.
Already at the start of the campaign with the opening match at Old Trafford, the claim was a topic at ARD, motivating them to also set an example and remove the "Women's" from their logo. The hashtag also generated a lot of buzz on Twitter.
Agency: C3 - Creative Code & Content
Client: Volkswagen
Role: Concept / Creative Direction / Text (Head- & Sublines) & Storyboard (Film)
“The hashtag #NotWomensFootball will be a talking point. It's an important step in recognizing the strong performances of all female football players - whether amateur or professional.”
Alexandra Popp
Big Story:
JJ Roble
Big Story:
Sirens FC