Together with Volkswagen and Peter Maffay, we developed a campaign for children on the occasion of his new album release, which is intended to raise environmental awareness with a total of 5 short episodes. Within these 5 episodes, Tabaluga and the new character Lucy explain to children how they themselves can make a positive impact on our environment.

The centerpiece is the landing page on the Volkswagen OneHub, where all 5 episodes were bundled together with comic versions and facts. In addition, there is various social media content and print cooperations.

Agency: C3 - Creative Code & Content
Client: Volkswagen
Role: Concept / Creative Direction / Storyboards