B2B-Communication with a different approach
To help the American software company Bluebeam stand out from its competitors with its construction software (called REVU) for digital building projects, we created an emotional communication. The approach is less product communication and more storytelling.
To help the American software company Bluebeam stand out from its competitors with its construction software (called REVU) for digital building projects, we created an emotional communication. The approach is less product communication and more storytelling.
The 360° campaign focuses on the Orga Beast, which is meant to embody both the software and Bluebeam. A character created through a multi-step process - from the initial sketch, to defining character traits and details, to the final 3D rendering.
The Beast's use is versatile: website, OOH posters, print, social media, a full trade show booth and merch - and a food truck. The Beast can be used anywhere.
The DACH rollout is scheduled for 2023. The European rollout for 2024.
Agency: C3 - Creative Code & Content
Client: Bluebeam
Role: Concept / Creative Direction / Text (Head- & Sublines)
The Beast's use is versatile: website, OOH posters, print, social media, a full trade show booth and merch - and a food truck. The Beast can be used anywhere.
The DACH rollout is scheduled for 2023. The European rollout for 2024.
Agency: C3 - Creative Code & Content
Client: Bluebeam
Role: Concept / Creative Direction / Text (Head- & Sublines)
