For Zalando, we developed #WearTheMessage, a 360° campaign that communicates the brand and its values to employees, business partners and the press in an innovative and sustainable way.
The campaign focused on the thematic areas of the annual report, from which the respective messages were developed.
The campaign focused on the thematic areas of the annual report, from which the respective messages were developed.
The campaign was intended to break the fear of innovation as well as the lack of understanding about it and also to show why Zalando does things and what the vision and message is.
According to the motto: If you want people to listen, you need to dress the message to discover the more in you. It will determine whether they listen or ignore. Trust or distrust.
Agency: C3 - Creative Code & Content
Client: Zalando
Role: Concept / Creative Direction / Text
